Bing Webmaster Tools in Claude and ChatGPT
In short
The Fezola Bing Webmaster MCP connector lets Claude and ChatGPT read your Bing search traffic, queries and pages, check a URL's status in Bing's index, and review crawl issues, backlinks and sitemaps. It can also submit URLs and sitemaps to Bing, within your daily quota. You sign in with Microsoft, in one click.
Connect Bing Webmaster ToolsUpdated on
What your assistant can do
| Action | Read or write | Detail |
|---|---|---|
| List your sites | Read | The sites verified in your Bing account. |
| Traffic, queries, pages | Read | Clicks, impressions, top queries and pages on Bing, by day or aggregated. |
| Keyword research | Read | Bing keyword data, not limited to your own sites. |
| URL status | Read | How a URL stands in Bing's index. |
| Crawl issues and stats | Read | Problems Bing found and crawl statistics. |
| Backlinks | Read | Inbound links to a site or a page. |
| Sitemaps and submission quota | Read | Your sitemaps, and the URL quota left today. |
| Submit URLs | Write | Up to 500 per batch, never above the daily quota, which is read first. |
| Submit a sitemap | Write | Sends a sitemap to Bing. |
Responses are capped at 50 rows by default, 500 at most. Bing's API does not return the "AI Performance" data, such as Copilot citations, so your assistant cannot read it through Fezola.
When to choose Fezola
- Bing and Google side by side: with the Google Search Console connector in the same assistant, ask "which pages perform on Google but not on Bing".
- Several Bing accounts: each account is a separate, named source.
- The same connection in Claude and ChatGPT: one URL serves both. ChatGPT custom connectors are available on Business, Enterprise and Edu plans.
- Nothing to install: sign in with Microsoft and Fezola hosts the connector.
- A shared Memory: your reporting preferences follow you across assistants.
Several accounts
Connect several Bing accounts, each named by default "Bing Webmaster", and rename them. An answer says which account it comes from. Example: "Compare Bing clicks for my two sites over the last 28 days."
Questions to ask (example prompts)
- “Which pages got the most clicks on Bing last month?”
- “Which queries have many impressions but few clicks on Bing?”
- “Is this URL indexed by Bing?”
- “Do my sitemaps have errors?”
- “How many URLs can I still submit today?”
A typical use
A site owner who published new pages asks: "How many URLs can I still submit today, and submit these three." The assistant reads the daily quota first, submits only URLs that belong to the chosen site, and reports what Bing accepted. Example scenario, not a customer story.
Safety
A connected Bing account opens all the sites verified in it: Bing has no per-site permission. Fezola requires every tool call to name a site that is in your account and verified, and every URL submitted or inspected must belong to that site. Writes are limited to submitting URLs and sitemaps. Search queries and other returned content are treated as data, never as instructions. Keep your assistant's approval prompts on, and disconnect the account in Fezola at any time.
How to connect it
- 1In Sources, add Bing Webmaster Tools and sign in with Microsoft.
- 2Add Fezola to Claude or ChatGPT at the connector URL.
- 3Ask about your Bing traffic.
Step by step: add a custom connector to Claude, add an MCP server to ChatGPT, FAQ.
Price
Free within your 2 free sources. Pro is unlimited, $9 a month or $90 a year, with a 7-day free trial.
FAQ
Can it read Copilot citations?
No: Bing's API does not provide the "AI Performance" data.
Can it submit URLs?
Yes, within your daily quota, up to 500 per batch.
Does a connected account expose all my sites?
Yes, all the sites verified in that Bing account.
Several Bing accounts?
Yes, each one connected with Bing's own sign-in (OAuth), no API key. Bing tracks sites by host: example.com and app.example.com are two separate properties.
Does it work in ChatGPT?
Yes, as a custom connector on Business, Enterprise and Edu plans.
Keep reading
Google Search Console in Claude and ChatGPT: your search data in a conversation
Connect Google Search Console to Claude or ChatGPT with Fezola: clicks, impressions and positions, URL inspection and sitemaps, across several properties.
DataForSEO in Claude and ChatGPT
DataForSEO in Claude and ChatGPT with Fezola: search volumes, keyword ideas, Google rankings and competitors, read-only, with each call's cost shown.
One shared memory for Claude, ChatGPT and all your AI assistants
Fezola Memory is one memory for Claude, ChatGPT and your other assistants, filed by project, encrypted at rest, with view, edit, export and erase.
Fezola FAQ
Answers to the questions people ask about Fezola: several Gmail accounts in Claude and ChatGPT, safety, ChatGPT support, price, and what you can connect.
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